Latest Cappuccino Price Index
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Cappuccino Price Index 2004
Brisbane's CPI - the Gilkatho Cappuccino Price Index for takeaway cappuccino prices has increased over the past year.
The average price of a cappuccino in Brisbane rose slightly over the past 12 months, increasing by 7% to $2.54. In the same period the Australian Bureau of Statistics CPI increased by 3%.
Brisbane's CPI - the Gilkatho Cappuccino Price Index for takeaway cappuccino prices has increased over the past year.
The average price of a cappuccino in Brisbane rose slightly over the past 12 months, increasing by 7% to $2.54. In the same period the Australian Bureau of Statistics CPI increased by 3%.
In the central business district, the most competitive coffee retail market, it rose to an average price of $2.42.
From the outlets identified from the results of last year's survey, 48% of stores had increased prices, 32% had decreased prices and the remaining had not varied their selling price.
In the survey of 144 stores Gilkatho, a Brisbane supplier of coffee equipment and gourmet coffee recorded the advertised selling prices of espresso coffee as well as the brand of coffee sold. This information is used internally by the company to identify market trends and opportunities in the coffee market.
The survey was first carried out in 2002 when 21 different coffee brands were identified as being on sale. The latest survey conducted in January this year recorded 33 brands, an increase of 50% in two years.
Latest Results
For the past three years Gilkatho has compiled the cappuccino price index from survey results from visiting coffee outlets in 5 espresso friendly areas of Brisbane.
| CPI | 2004 | 2003 | 2002 |
| All Areas | $2.54 | $2.37 | $2.58 |
| | $2.81 | $2.71 | - |
| Bulimba | $2.59 | $2.61 | $2.79 |
| CBD | $2.42 | $2.26 | $2.50 |
| | $2.84 | $2.66 | $2.89 |
| | $2.64 | $2.57 | $2.58 |
Table 1 displays the average price of takeaway cappuccinos in each of the areas. An overall decrease in average prices was recorded in the 2003 survey which was attributed to an increase in competition as more outlets concentrated on increasing sales volume.
The number of outlets surveys has increased each year as more coffee establishments have been opened in the surveyed areas.
The pricing philosophy of espresso and cafe operators is also of interest to Gilkatho.
The number of outlets surveys has increased each year as more coffee establishments have been opened in the surveyed areas.
The pricing philosophy of espresso and cafe operators is also of interest to Gilkatho.
|
|
2004 |
2003 |
|
Decrease |
32% |
56% |
|
No change |
20% |
25% |
|
Increase |
48% |
19% |
This table demonstrates the amount of price adjustment and competitive rivalry in the retail market place each year with 80% of operators varying their selling price in the past year.
Methodology
Each year, Gilkatho carries out a survey of Brisbane’s Cappuccino prices in order to understand the retail price of cappuccino hot beverages and the implications for Gilkatho’s business planning. This information is used to compile the Cappuccino Price Index which is published internally each year. Selected cappuccino society areas in Brisbane are survey by walking into each establishment and obtaining the price of three hot beverages, cappuccino, espresso and long black for both takeaway and dine-in consumption.
The areas that have been surveyed are:
Methodology
Each year, Gilkatho carries out a survey of Brisbane’s Cappuccino prices in order to understand the retail price of cappuccino hot beverages and the implications for Gilkatho’s business planning. This information is used to compile the Cappuccino Price Index which is published internally each year. Selected cappuccino society areas in Brisbane are survey by walking into each establishment and obtaining the price of three hot beverages, cappuccino, espresso and long black for both takeaway and dine-in consumption.
The areas that have been surveyed are:
- Brisbane CBD
- West End
- Milton, Park Road
- Bulimba, Oxford Street
- Ascot, Racecourse Road (2003 onwards)